The Interview Series // 18

It's a big interview. Very big interview. Can't believe how big this interview is. Get it? We are mimicking that Cannes Lion winning ad for Carlton Draught, The Big Ad. Everyone knows it. But does everyone know who made it? We do! It's Ant! Hello Ant! He's made many more ads since then, possibly some better ones, but we're the kind of dudes who like to hook in our readers with a popular reference to something well-known to get you all excited. Are you excited? You better be. We've used up our ... Read More! »


The Interview Series // 17

Writing these intros can be such a bitch. Trying to think of something witty and original is super ghey, plus you get that added extra of thinking no one will laugh at your jokes. So seeing as we're awesome journalists now, we decided to consult the almanac of Awesome Journalism 2009: Wikipediac. "William James (Wil) Anderson (born 31 January, 1974) is an Australian comedian, performing stand-up, as well as on television and radio." That pretty much sums it up. Funny dude, funny name, ... Read More! »


The Monday Morning WHIP // 31

Everyone knows you don't make friends with science. But what many don't know is that it can build your contacts. And make your ideas bigger. AND make you a better creative. It's an age-old but relevant theory. Today, professor Stan has his white coat on and what he's got to say ain't boron. Those of you who managed to stay awake during science classes at school are sure to be familiar with Newton’s Laws of Motion. My favourite is #3: For every action there is an equal and opposite ... Read More! »


The Monday Morning WHIP // 29

Has anyone seen that new Charlie Kaufman film Synecdoche? It's pretty great. There's a scene where the aging protagonist/writer is shown a best-selling book of apparent genius written by a four-year-old named Horace Azpiazu. You see, there's always someone younger than you, doing something better than you, more authentically than you, and winning more praise than you. So chill the fuck out, realise that you're younger than a lot of people and get to work. Because Stan reckons you've much ... Read More! »


The Monday Morning WHIP // 26

It's no use calling yourself a creative if you don't make things. We learned that lesson last week. But what to do? Where do you start? "I need briefs!" - Graduate student, 22.  "I need inspiration!" - Artsy Schmartzy Dude, 24.  Bah! You don't need nuthin'. All you need is to start. If even that's giving you grief, here's some suggestions from our resident whip-cracker, Stan. You don’t need me to tell you that getting a full time creative job takes time. It can take months, even ... Read More! »


The Interview Series // 13

Publishing. It's a world many young creatives yearn to enter. Magazines offer all the tantalising perks of being young - photography, writing, culture, ideas... They also get made in amazing warehouse style offices with attractive ladies at reception and all the blow you could ever want. Well, at least that's what we're lead to believe - or want to believe. We wanted to know more about this industry and the successful people who make it work. That's why we're super dooper excited to ... Read More! »