The Monday Morning WHIP // 38


Do you know what a good idea is? We hope so, for your own sake. Our good idea was asking Stan (http://branddna NULL.blogspot to write these Monday Morning Whips. Lucky for you we did. Otherwise you would have missed this week’s – where Stan tells us what goes into building the perfect folio.

How many pieces of work should you have in your portfolio?
This is a question that has most kids perplexed.
When I am asked this question, which I often am, my answer is always the same:
As many as you want. As long as they are all great ideas.
Sadly many people mistake quantity for quality when it comes to putting their folio together.
I really don’t care how many pieces you have, as long as each and every one of them is folio worthy.
And therein lies the problem.
Whenever I ask someone why they have a half-baked or uninspired idea in their folio they always seem to have an excuse.
Don’t make excuses for your work. Make it better.
A good folio, my young friends, is often defined not by the ideas it contains, but by the ideas that were left out.

Hey you lifeatthebottomers! See Stan speak this Wednesday at our JUNIOR EVENT. Don’t be shy. We don’t bite. Especially when we’ve had a few drinks. We’re also giving away plenty of goodies from our friends at Notemaker (http://www NULL.notemaker and Rhodia (http://notemaker

Written by Junior
Originally posted on: 10/08/2009
Category: WHIP
Tagged: , , .
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