The Monday Morning WHIP // 71

Some people think digital advertising will turn out to be a fad. Strange isn’t it? That why you should pick who you listen to carefully, and why we’re behind Stan (http://branddna NULL.blogspot 100%.

There was a bit of debate on my blog (http://branddna NULL.blogspot NULL.html) this week over my comment that Juniors need to have something more than just print concepts in their folio.

Apparently it is because a print or poster idea is easy to get from a glance. You’ll get no argument from me there.

But consider this:

How will your print concept work in the new interactive magazines (http://www being created for devices like the iPad?

Yes kids, even print ads are becoming digital these days.

Written by Junior
Originally posted on: 03/05/2010
Category: WHIP
Tagged: .
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