The Monday Morning WHIP // 143

(http://branddna NULL.blogspot

Stan (http://branddna NULL.blogspot reminds us this week that just because we’re in the business of ideas, it shouldn’t be joyless

In my experience, having fun is the key to having great ideas.

So it stands to reason that if you’re not enjoying doing what you do, it will probably show in your work.

And if you didn’t enjoy creating something, then chances are the people looking at it won’t love it either.

So stop complaining about the quality of briefs, the crap timelines, the shitty suits, your part-time job and all those other things that get in the way of you being awesome.

And just be awesome.

Of course if you can’t be awesome, you’ll need to work a little harder, but the same rule still applies.

Written by Junior
Originally posted on: 29/08/2011
Category: WHIP
Tagged: .
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