The Monday Morning WHIP // 235

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When I was younger I used to work with an old bloke who used to always end a briefing with the expression ‘do your best’.

This always made me smile. So one day I asked him why he said it.

“Because it’s the best you can do,” he said.

I often find myself handing down this little gem to young creative people I work with.

Do your best. Because it’s the best you can do.

School teachers often write in school reports than so and so could do better.

But can they?

Yes they can. If they do their best.

So rather than doing a good job. Rather than settling for good enough. How about doing your best.

And doing it all the time.

Written by Junior
Originally posted on: 28/10/2013
Category: WHIP
Tagged: .
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