The Monday Morning WHIP // 83

You might think Stan bangs on an awful lot about folios. Take it from us, he knows a thing or two. And after sifting through the work of some of the industry's best thinkers all weekend, we think he's got enough reason to tell us what's what when it comes to that pretty little book that might just get you a job. Last weekend I judged the Direct Marketing section for the MADC Awards. I have judged direct work a couple of times before, but this time was very different. Sure there were the ... Read More! »

The Monday Morning WHIP // 74

Opportunities for a job, internship, new love or random cool thing are around all the time. But, as Stan sees in you all, would you know what to do if you saw one? Last Wednesday I joined a selection of Melbourne Creative Directors for Portfolio Night. For those of you who are not familiar with it, it’s like a cross between speed dating and showing your folio. Without wanting to overstate it, the night is pretty much a chance in a lifetime for aspiring creatives, as it allows juniors to ... Read More! »

The Monday Morning WHIP // 70

If there's one thing you should have learnt by now after seventy lashings from Stan, it's that your folio is never finished. Time and putting in the hard yards, can equal a bit of folio brilliance. It’s very rare to see a junior creative folio where every idea is brilliant. More often than not, there are generally one or two ideas in a folio that really aren’t folio worthy. Thing is, many of these ideas could easily have become folio worthy if the person who created them had spent ... Read More! »

The Monday Morning WHIP // 67

When was the last meeting you organised with someone in your industry? Did you go ahead with it or chicken out? You'd be surprised how often the latter happens to Stan... When you make an appointment with someone to show them your work be sure to ask them for a number to contact them just in case something comes up. The day before your appointment, I’d recommend you give the person a call to confirm your appointment. After you have done both of the above, my advice is to actually ... Read More! »

The Monday Morning WHIP // 66

A lot can happen in an instant. You could change someone's mind, or make them happy, or impressed, charm their pants off, make them smile, or just feel good. But don't confuse them, because Stan knows what he's on about, and that won't get you a job now will it? For this week’s Whip I must tip my hat to Simon Veksner of BBH in London, whose headline I stole and whose wisdom inspired this piece. When you sit down in front of someone to show them your folio you are at the mercy of their ... Read More! »

The Monday Morning WHIP // 64

When you don't know any better, it's easy to think your folio should look and feel a certain way. But, as Stan will have you know, conventional wisdom is hardly ever that interesting. Accepted wisdom is that an advertising folio should consist of loosely drawn black and white concepts. A design folio however is generally finished to quite a high standard. What the design and advertising folio have in common is that they are generally paper based. What I want to know is why? Two ... Read More! »